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iPhone at 10: The gadget that changed everything

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The original Apple iPhone

Image: Associated Press

When something is as ubiquitous as the iPhone, it can be hard to remember what life was like without it.

Apples iPhone, which was introduced 10 years ago today at MacWorld by Apple co-founder and CEO Steve Jobs, is more than a machine or expert integration of components, software and intend. Its a cultural object with influence thats still being seemed far and wide.

I wasnt present at the unveiling. At the time, I worked for PCMag.com and, though we embraced Apple and its products, we didnt ever attend MacWorld( back then, Macs maintained only a fraction of the then critical desktop sell ). We were aware that Apple had smartphone aspirations, but the latter are participating a market dominated by BlackBerry, Palm, Microsoft and Nokia( for less-smart aspect phones ).

Even so, by 2007, Steve Jobs had already proven he had been able to disrupt and transform a market. Apples iPod hijacked the music player industry( and maybe the music industry, too) and laid the groundwork for every pocket-sized machine to come, including, of course, the iPhone.

Before the iPhone, there were touchscreen communication machines, but virtually all of them had physical keyboards. Screens were fine for the occasional taps and menu selections, but the real employment got done on tiny, plastic keys. Even gaming needed physical commands. To play Breakout on my age-old Blackberry Bold, I applied the tiny trackball. If I wanted to draw on a touchscreen, as I sometimes did on my age-old Palm Trio 700 p, I used a stylus.

The firstly iPhone wasnt an self-assured homerun 😛 TAGEND

It was expensive: $499 to $599.

It was available on just one carrier: AT& T.

It had no keyboard.

Apple had no telephone suffer at all.

Apple didnt own the “iPhone” name. It was a pithy product identify coined by Infogear in 1998. By 2007 Cisco owned the brand name. First Cisco sued, but settled before the iPhone shipped.

Apple CEO Steve Jobs plays a Beatles Song on iTunes as he introduces the new iPhone at the MacWorld in San Francisco, Jan. 9, 2007.

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